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Department of Medicine

Forming new perspectives to re-envision a better future

‘Re:Focus’ — the 2018–2019 annual report for Ottawa’s Department of Medicine

A bright purple annual report cover with the words "RE:FOCUS" written in large blue-outlined block letters, and neon pink line graphics, next to an open spread of the report with pink text on a purple background on the left, and a table of contents on the right.

Client

Department of Medicine

Project type

Annual report

Gilmore Printing; Trevor Lush Photography

Collaborators

The title of the 2018–2019 annual report for the Ottawa Department of Medicine, ‘Re:Focus’, was an intentional play-on-words alluding to the Department’s efforts to focus their attention on specific goals, as well as their need to refocus to gain new perspectives in medicine.

This theme was carried throughout the report, echoed in the chapter titles (Re:Vision, Re:Generate, etc.), and in the abstract feel of the imagery and graphics. Further inspired to present a report that ‘looked at things in a new way’, the report was printed with a limited palette of three vibrant Pantone inks.

Bright purple book cover with large teal 3D title "Re:Focus", with pink text and graphic line elements.

Open annual report spread with a purple page with teal title "Re:Unite" on the left, and a white text page on the right with purple and pink text.

Open annual report spread with a white text page on the left with purple and pink text, and a white text page on the right with a teal and purple pie chart.

Open annual report spread showing a large table spanning both pages with pink grid lines and purple text.

Open annual report spread with a bright teal page on the left showing a monochromatic purple image of a woman wearing a headscarf, sweater, and long skirt, swinging on an abstract arrangement of pink lines, and a white page on the right with purple and teal text.

Open annual report spread with white text pages with purple text, and a 3D teal block-letter title "Re:Formulate" in the middle.

Open annual report spread with white text pages with purple text.

Open annual report spread with a bright teal page on the left showing a monochromatic purple image of a man wearing a t-shirt and jeans, holding onto an abstract arrangement of pink lines, and a white page on the right with purple and teal text.

“Working with nineSixteen since 2010, they have consistently raised the bar for our annual reports. Their creativity and quality of work are outstanding — our reports have become the most anticipated and celebrated communication pieces for our Department, and a highly-regarded publication throughout The Ottawa Hospital community. It’s great to work with a firm that’s talented, flexible and responsive — all while keeping our goals at the heart of all that they do.”

Tracy Serafini

Manager of Communications and Stakeholder Relations
Department of Medicine

Be beautifully accessible.

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