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Nick Fundytus Performance Realty

A people-focused realty brand for first-time buyers

Strategy, branding, and design for a vibrant, authentic, and outgoing real estate team

A purple background with the word "Nick Fundytus" in large yellow letters. The bottom of the "K" has been altered to look like the shape of a house, and the tagline "Ottawa's People-first Realtor" above.
Nick Fundytus Performance Realty
Project type
Brand strategy and identity
Urban Block Media

The bustling world of real estate called for Nick Fundytus to reinvent his brand, align his business with his values, and target a more specific audience: first-time homebuyers. It was our task to create a brand that reflected Nick's personality and targeted his ideal clients. To set Nick apart in Ottawa's competitive real estate market, we explored Nick's unique personality and aspirations. In this process, we uncovered Nick's "why" and identified his niche — a beacon for those navigating the complex world of home buying.

To reflect Nick's approachability and expertise, we chose bold design elements and vibrant colours to reflect his vision. We translated Nick's brand essence into everything he does. This included supporting Nick's team with updated copy, creating eye-catching signage, developing dynamic digital assets, and creating a sophisticated and stylish new website.

Nick's team has since garnered many awards and praise for their sales, warmth, and genuine approach to working with people. By prioritizing the needs of first-time buyers and sellers, Nick has both transformed his brand and cemented his reputation as a trusted ally in the journey of homeownership in Ottawa.

“I interviewed a few designers when updating my visual branding, and when I walked out of nineSixteen’s office, I knew I wanted to work with them—we clicked right off the bat. Dani and Ilesh asked all the right questions about my business and how they were going to build my brand. They checked in regularly to make sure we were aligned, and gave reasons to back up all their suggestions. The brand strategy they created has been as valuable as the visual elements, really distilling what my business is about and how to differentiate from my competition. I would recommend them to anyone serious about their visual branding.”
Nick Fundytus
Royal LePage Performance Realty

Be beautifully accessible.

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