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Livres Canada Books

A renewed brand to promote Canadian publishers around the globe

Strategy, branding, and design for a national non-profit focused on bringing Canadian words to the world

Client

Livres Canada Books

Project type

Brand strategy and identity

Collaborators

Livres Canada Books is a national non-profit organization dedicated to supporting Canadian publishers and their exports, both in Canada and around the world. After experiencing challenges adapting and using their existing branding in various new applications, Livres Canada Books engaged us to help restrategize and refresh its brand and improve accessibility.

Our work for Livres Canada Books started with a comprehensive brand strategy, which helped to better articulate the organization’s vision, mission, and values, clearly define its audiences, and identify opportunities to better connect Canadian publishers with both local and global markets. This was followed by the design of new logo and an overhaul of Livres Canada Books’ entire visual identity, focusing on consistency, flexibility, and accessibility, which was then applied to all collateral, such as social media, reports and publications, promotional materials, and international book fair exhibition booths.

The new brand has enabled Livres Canada Books to present themselves with more consistency and confidence, has opened up new opportunities, and has sparked new quarterly strategic discussions with our team to improve systems, update business tools, and discover new initiatives to better connect with the publishing industry.

An array of branded Livres Canada Books stationery pieces, including letterhead, envelopes, and business cards.

An array of branded red icons for Livres Canada Books, including icons for newsletters, trade missions, videos, directories, technology reports, interviews, book fairs, links, podcasts, market guides, and authors.

Two identical copies of the Livres Canada Books annual report, one English and one French, each featuring the tagline "Bringing Canadian words to the world" overlaid on a picturesque landscape photo.

Two Livres Canada Books catalogue covers, one featuring a Canadian landscape photo within a framed shape, and the other with a pattern of red and maroon book shapes.

An array of report and guide covers, each featuring book-shaped design elements and photos, with different colours used depending on the subject matter.

A grid of four branded Instagram social media posts for reads of the week, newsletters, blog posts, and podcast episodes.

A grid of four branded X (Twitter) social media posts for reads of the week, newsletters, blog posts, and podcast episodes.

A grid of four branded Instagram social media posts for technology reports and webinars, and market guide reports and webinars.

A grid of four branded X (Twitter) social media posts for technology reports and webinars, and market guide reports and webinars.

“After an extensive search of local design firms, we chose nineSixteen to refresh the design of one of our most important publications. We were impressed with the concepts, equally impressed with their responsiveness to our requests, and their ability to anticipate our needs (and the needs of our readers). They’re highly professional and gracious and we wouldn’t hesitate to recommend their services or work with them again. A pleasure to work with!”

Gabrielle Etcheverry

Deputy Executive Director
Livres Canada Books

Be beautifully accessible.

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