After 25 years of business, Lashley + Associates hired us to rejuvenate their visual brand strategy, breathing new life into the firm by creating a new dynamic logo, business collateral, website and on-site signage.

The focus of our rebrand was to maintain the familiarity of the original logo, but update it to reflect the firm’s progressive work and focus.


Lashley & Associates


Brand identity design; Brand strategy; Branded collateral design; Environmental graphic design; Wayfinding and signage design; Web design; Web development

“Our original logo was easily recognizable — but it was 25 years old. We wanted a new image that showcased the youthfulness of our firm, while respecting our history and reflecting our design excellence in our field. nineSixteen captured this new brand by re-imagining our original logo and developing it into a cohesive brand language, and applying it to all of our collateral and website. nineSixteen’s work has been complemented by clients and colleagues — regionally, nationally and internationally.”

David Lashley
Lashley & Associates

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